Baby! Guitarist Girl In Red demonstrates substantial influence on modern indie-pop through her debut major-label album 'I'm Doing It Again, but the album maintains safe territory. This album follows her exploration of relationships interactions and emotional experiences since the album initiates with the playful song 'I'm Back'. 'Museum District' and 'Phantom Pain' demonstrate Girl In Red's talent for sentimental humor yet these songs exist within familiar musical territory. The upbeat title cut together with the contemplative final song '*****' display potential expansion nevertheless many tracks stay true to familiar musical territory. Many listeners appreciate that the album feels pleasant yet they believe stronger daring approaches between songs could have elevated its appeal. Through its polished presentation the project ultimately stands as a listening experience which demands more substantial content.
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